Week 6 last blog for semester 2-Barbara Kruger
In these installation works Barbara Kruger transferred words and images directly to the surfaces of the gallery. Each installation featured a text written on the floor in white type on a red ground. With a directness that is characteristic of Kruger's work, the text addresses the viewer's sense of certainty with the world. In Kruger's installations the floor now has a voice, the walls can hear you, and the architecture is manipulating the way you speak.
Kruger is a well-known graphic designer from the 1980s whose work primarily focused on social activism. Kruger had a distinct style, juxtaposing found photographs with strong declarative slogans – composing a language of art and protest. Her most well known piece, Your Body is a Battleground, epitomizes her style. The poster consist of a black and white photograph of a woman’s face, split down the middle, with one half of the photograph’s color inverted.
Placed across her face in white Futura bold italic and a red text box reads ‘Your body is a battleground.’ Most of Kruger’s work explored the dynamics of gender and social power in American society. The piece is reminiscent of Peter Gee’s poster Dr. Martin Luther King from 1968. The central axis of the poster uses a positive and negative dichotomy, which was inspiration for Kruger’s poster. Her posters along with Gee’s and other postmodernist designers of the 1980s employed bold statements that attacked the viewer.